Want to make money like League of Legends? Be a hobby for millions of gamers worldwide. Every F2P game aspires to becoming a hobby and League of Legends has done it. Just like any other hobby you’ll need to pony up a lump of cash to really get going. To LoL’s credit, your early sessions are free. After that, you probably have expert friends that already play (and convinced you to start playing) who will tell you the best way to spend your money. But you’re not really getting into it without eventually spending money. That’d be like trying to ski without buying gloves or a jacket!

I mention the hobby property of LoL not as an explanation for how they make their money, but because it is important to recognize that LoL has obtained this special status and you must always ask yourself if the facet of the game you’re interested in is monetizing because of the hobby thing, or because it’s a valid micro-transaction model?

I know that’s not very specific, so let me first dispel the most common LoL misconception and then go into detail on all the things they’re doing right. If you want to know how to properly use LoL’s monetization model, keep reading.
Continue reading →